I was sent this video by a colleague in the environmental field, after a long talk about a particularly difficult project I’m on and what keeps me engaged in it. I recommend you watch it – if only for fun! The video features an artist illustrating the results of a series of scientific studies, and just watching that is an education in entertaining and engaging communication.
There are a number of researchers at MIT, Caltech, and a variety of other institutions who study economics, social behavior, game theory and related disciplines using college students and various incentives, typically, but not always, small amounts of money. In this study, people were promised increasing amounts of money based on their performance at a variety of types of tasks. It turned out that money was not a motivator for most tasks, except for those that were purely rote or mechanical in nature. Once even the smallest amount of thinking was involved, other motivators become far more important.
You might think that this study was skewed by involving a bunch of idealistic grad students with possibly not that much need for money. So they tried it again, in rural India. And got the same results. A bunch of other studies corroborate the findings. So what are the three top motivators that prompt people to do a good or even outstanding job? You’ll have to watch the video to see (it’s worth it). All I can say is, it works for me.