My latest publishing project – Tarotmoon Press

You’ve probably all seen it by now, but just in case… :) this is what has been keeping me too busy to blog lately: Tarotmoon Press. Tarotmoon Press is an experiment in self-publishing, like freeware for tarot and astrology books, course materials, and other writings. I’ve enjoyed working with Llewellyn in publishing past books, but I got interested in having a creative-commons type website for all kinds of writings astrology and tarot-related, including articles and resources for tarot readers, original spreads, course materials, and books in progress. Many of these have never been published on my website and I will be uploading them over the next couple of months. I’ll be sending updates through an RSS feed if you feel like subscribing, along with blogging more about tarot. This is part of a transition in progress away from doing online readings and toward doing more teaching, writing, and other online activities. Hopefully it will encourage me to finish that book that’s almost done, and keep making more steady writing progress. I just added a really fun 10-week online set of course materials we used one year to study the four elements in life and tarot – one of the most rewarding classes I ever taught.

A new way of writing

I’ve been writing blogs and participating in online discussion groups for so long, perhaps it’s only natural that I’m thinking about alternative ways of writing books (OK, the Kindle might have something to do with that, but only indirectly). My first two books were traditional books, written by me, sent to a publisher, who added illustrations and formatting, cover illustrations and title, and marketed and sold physical books. And owned the copyright.

Like most beginning authors, my part of the wholesale (not retail) value of each book sold was 10%. Think about that for a minute. Subtracted from that were returns, books that stores bought but didn’t sell, and were allowed to send back to the publisher. All told, a book that my readers might buy for $16, I might receive $1 in royalties. Not enough to live on, certainly, unless you’re a wildly popular author with a large potential audience.

Added to that is the almost more serious issue of not owning the rights to the material I created, not being able to use it online or in classes, not being able to publish it in another language, not being able to, well, give it away for free if I want to, however many years later. And if the publisher doesn’t keep it in print, then no-one has access to it. Even me.

So much has changed in the world that we now have other options. A previously published author can obtain an ISBN number and sell their books as e-books on Amazon.com or from their own website. A person can independently publish e-books or even real books through just-in-time small print run online publishers. Advances in desktop publishing software have certainly improved things for the graphically inclined to illustrate their own works.

The question is, how do you reach your audience? This is the true value-added of most publishers, mine included. There’s something to be said for that thrill of seeing your book pre-orderable on Amazon.com, or a hard copy at Borders, or Waldenbooks, or the local new age bookstore. Famous authors, like Steven King, can and have tried any experiment they want in e-publishing, including giving their material away for free and asking fans to donate what they think it’s worth. Of course, they’re famous; when they try something like that, it’s headline news (or at least blogger news).

Still, the accessibility and the economics are interesting. For one thing, it takes a year or two to get a book published the normal way, even once you’re done writing it (we won’t talk about how long THAT can take). And I could sell a book online for $4, make four times as much, and have my readers pay four times less, than through regular publishing. That ought to make up for at least some publicity issues. The internet is loaded with opportunities to publicize a new book, through online forums of interested user communities.

But what I’m really toying with is the idea of allowing the material to be downloaded like freeware – made freely available, with a request to donate to the author if the reader finds the material to be useful, interesting, enjoyable, or helps build their own business. This preserves the ethic I’ve always had about most of my writing, to make it freely available on my website to those who want to learn. At the same time, I believe people would place value on my work and donate what seems reasonable and affordable to them.

In this format, I could post chapters as they’re written, and people could subscribe to get the very latest. Entire books would be one thing, but a lot of other materials could be provided that way – extended essays, course materials from online classes, newly developed spreads, etc. This material could then be used by the reader in any way they saw fit – potentially contributing to their own online business, website, or classes, which would ideally make it even more valuable to them. A freeware-type copyright would be used, which expressly allows for all these uses, with appropriate attribution and website links.

What do you think of this experiment, potential readers (and downloaders)?

Russian publishers

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Just got a copy of the Russian version of my book – I really like the cover. Somehow this seems much classier than the American version of it, shown below. And it’s hardcover, even. Beautiful :) What do you think?

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The two versions certainly give you a different impression. Interesting what the publishers think will sell better in different markets (authors have little to no control over the covers of their books – something that takes a LOT of getting used to!).